The government stated that the platform, among others, was hosting content that violated India's laws against obscenity and the transmission of sexually explicit material.
If Ullu is the producer, FullHub often acts as the curator or aggregator. FullHub appeals to the "digital nomad" lifestyle—blending fitness, fashion, and adult-friendly content under one roof. It represents a shift where the lines between lifestyle blogging and adult entertainment are blurring.
: Note that official Ullu content is often geo-restricted to India, requiring a VPN for international viewers. specific recommendations within the adult drama genre or help with accessing the official platform
Launched in 2018, Ullu offers a subscription-based model in multiple Indian languages and has amassed over 50 million downloads on Android alone. Its success has led to comparisons with other bold OTT players and, more notably, to significant regulatory scrutiny.