Islamic fashion label Rabbani appears multiple times in this story, and for good reason. Their ad campaign for Eid al-Adha is legendary in its miscalculation. It featured a photo of a goat wearing a hijab with the caption: "QURBAN (the animal sacrifice ritual during Eid al-Adha) is not mandatory, but WEARING THE HIJAB is". The ad was perceived as saying that hijabs are for goats and, by extension, women are like goats. The backlash was immediate and severe, forcing the brand to take down the billboard and issue an apology.
: Human Rights Watch continues to document cases of bullying and psychological distress for those who do not comply. Islamic fashion label Rabbani appears multiple times in
The most prominent viral moment involving the hijab in recent months occurred during the civil unrest in August 2025 . The ad was perceived as saying that hijabs
Platforms like TikTok and Instagram Reels are built on high-engagement metrics. In Indonesia, nothing drives engagement quite like the intersection of religion and morality. The most prominent viral moment involving the hijab