Keeps the Star Wars galaxy expanding through theatrical releases and high-budget streaming series.
The $20-40M horror film is the only reliably profitable theatrical genre outside of superheroes. Blumhouse Productions (partnered with Universal) leads this: M3GAN ($12M budget, $181M gross), Five Nights at Freddy’s ($20M, $297M). Horror’s production efficiency comes from limited locations, young unknown casts, and built-in fanbases (video games, creepypasta). Netflix, Amazon, and Sony have all launched dedicated horror production slates. Brazzers 3gp Video
In 2026, the definition has fragmented. For Gen Z, a "popular production" might be a (like The Amazing Digital Circus by Glitch Productions, which got over 300 million views on YouTube). For older audiences, it’s the latest Mission: Impossible (Paramount) or John Wick (Lionsgate) entry. Keeps the Star Wars galaxy expanding through theatrical