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Programming one used ABS pump + Component Protection removal. Dealer labor rate: $200/hour. Your labor rate: $150. The job takes 2 hours = $300 revenue. Cost of software? $0 for that job (covered by subscription).
For years, this created a "Right to Repair" wall. Independent shops could fix the hardware but couldn't "tell" the car the new part belonged there, forcing customers back to expensive dealerships. How "Exclusive" Access Works Today vw geko access exclusive