interests you most (TikTok, YouTube, Instagram)?

The Pakistan International Screen Awards (PISAs) 2025 recognized this talent, with the Lifestyle and Culture Creator of the Year category featuring Adnan Zafar (Ken Doll), Irfan Junejo, Romaisa Khan, Waliya Najib, and Umar Khan (Ukhano). The jury included YouTuber and filmmaker Taimoor Salahuddin (Mooroo) himself, alongside critics and industry experts.

The growth of video entertainment has turned content creation into a highly viable career path in Pakistan.

Creators like Maaz Safder, Sistrology, and Ducky Bhai have amassed millions of subscribers by simply filming their daily routines, family interactions, and weddings. Audiences are drawn to the unscripted, highly relatable nature of these videos.

Pakistani television dramas are world-renowned for their tight scripts, realistic acting, and social commentary. YouTube has made these dramas instantly accessible globally. Major production houses upload episodes minutes after their television broadcast, racking up tens of millions of views per episode from viewers in India, Bangladesh, the Middle East, and beyond. Digital-First Web Series and Indigineous OTT