By 2025, this strategy had paid off handsomely. The Ullu app had amassed over downloads with more than 5 crore (50 million) active users. Financially, the company grew 12-fold between 2019-20 and 2023-24, with its revenue from operations reaching Rs 93.1 crore in FY23 and a net profit of Rs 15.1 crore . Riding this wave, Agarwal filed for an IPO valued at over Rs 150 crore, aiming to list on the SME exchange.
Unverified streaming portals frequently mirror the login interfaces of legitimate payment gateways or social media accounts. Users are often tricked into providing personal credentials under the guise of unlocking a "premium video player." 3. Copyright Violations and ISP Blocks uncuthub ullu
Offers original web series, short films, and movies in regional languages like Hindi, Tamil, Telugu, and Bhojpuri. It is famous for provocative series like Charmsukh . By 2025, this strategy had paid off handsomely
The growth of streaming platforms like Ullu has also had a significant impact on traditional media. As audiences migrate to digital platforms, traditional media outlets are being forced to adapt to new business models and audience habits. The rise of Ullu and other streaming platforms has significant implications for the future of traditional media, and it will be interesting to see how these outlets evolve in response to changing audience habits. Riding this wave, Agarwal filed for an IPO
In the end, the story of Ullu is a cautionary tale of a startup that grew explosively by identifying and exploiting a market gap, only to be brought down by its inability—or unwillingness—to operate within the boundaries of the law and social acceptability. Its short but spectacular run will be remembered as a pivotal chapter in the history of Indian digital entertainment.