Horror is a massive pillar of Indonesian entertainment. Supernatural video investigations, spooky storytelling podcasts, and explorations of haunted locations consistently rank among the most popular videos. Audiences love local folklore, featuring mythical creatures like the Kuntilanak or Pocong . Street Food and Mukbang
To compete, both platforms are heavily investing in original Indonesian content. Netflix has announced a slate of new originals for 2026, including dramas like "Surat untuk Masa Mudaku" (a touching drama about an unlikely bond between a rebellious teen and an orphanage caretaker), the romance-cooking series "Luka, Makan, Cinta" (set against the beautiful backdrop of Bali), and the unique coming-of-age story "Night Shift for Cuties" about two convenience store workers competing to meet their K-pop idols. In response, Vidio has rolled out nine original series of its own, including "Rangga & Cinta," "Ganteng-Ganteng Genteng," and "Jakarta Undercover The Series," proving that local streaming platforms are more than capable of producing high-quality, competitive content.