The line between a filmmaker and a content creator is blurring. Directors like David Sandberg (known for Shazam! ) started by posting popular horror shorts on YouTube. Conversely, many YouTubers are now hiring full production crews to create "popular videos" that rival the quality of traditional television.
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Consider a veteran actor like Keanu Reeves. His filmography spans four decades ( Bill & Ted , The Matrix , John Wick ). Yet, a single "popular video"—such as the E3 2019 clip of him being a "breathtaking" good sport, or a sad Keanu meme—can generate more daily searches than all his films combined. The line between a filmmaker and a content