Every comment tells Facebook your content is valuable, pushing it to the top of the News Feed for more people to see and like. 2. Time Your Posts Like a Pro

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: In the first hour of posting, reply to every single comment left by your audience. This doubles the post's comment count instantly and signals high activity to the algorithm.

People like content that helps them, entertains them, or makes them look good for sharing it. Posts with images get 2.3x more engagement.

Short-form vertical video remains heavily favored by the platform. Meta pushes Reels to non-followers to compete with other video platforms.

These generate easy clicks and social proof.