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The summer of 2021 was a battleground for user attention, fundamentally altering how content distributes across networks. Platforms shifted away from strictly social graphs (showing content from people you follow) toward interest graphs (showing content based on user behavior). The Short-Form Video Boom : Content shared by employees was found to
Creating social media content forces professionals to develop a "hybrid" skillset that is highly attractive to employers: The Short-Form Video Boom Creating social media content
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For decades, the standard advice regarding social media and careers was entirely defensive: 鈥淒on鈥檛 post anything that will get you fired.鈥� Around August 2021, the paradigm flipped to an offensive strategy: 鈥淚f you aren鈥檛 creating content, you don鈥檛 exist to recruiters.鈥� The Death of the Static Resume
