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Despite its meteoric rise, Indonesia's entertainment industry faces significant hurdles that will define its next phase of growth.
Whether it is a 30-second TikTok of a street dancer in Surabaya, a 20-minute horror exploration in a haunted Rumah Hantu (haunted house), or a 45-minute Netflix drama exploring colonial history, the world is waking up to the fact that Indonesia has content that resonates. Despite its meteoric rise
The most immediate, frantic, and volatile sector of is the short-form vertical video. TikTok exploded in Indonesia during the pandemic, and it has not let go. Unlike the polished vlogs of YouTube, TikTok in Indonesia is raw, chaotic, and hyper-local. TikTok in Indonesia is raw