The Next Wave: How Lee Soo-man’s A2O and Amateur Talent are Redefining K-Media
: Platforms prioritize watch time and viewer retention over brand prestige, allowing unknown amateurs to go viral overnight.
The greatest threat to "Korean Amateur 02" is not censorship, but artificial intelligence. As generative AI (like Sora and Kling) allows anyone to produce "professional" looking video from a text prompt, the value of the amateur is collapsing.
The amateur sector is no longer just a hobby; it is a formalized industry valued at over (~$3.3 billion) in revenue.
The Next Wave: How Lee Soo-man’s A2O and Amateur Talent are Redefining K-Media
: Platforms prioritize watch time and viewer retention over brand prestige, allowing unknown amateurs to go viral overnight.
The greatest threat to "Korean Amateur 02" is not censorship, but artificial intelligence. As generative AI (like Sora and Kling) allows anyone to produce "professional" looking video from a text prompt, the value of the amateur is collapsing.
The amateur sector is no longer just a hobby; it is a formalized industry valued at over (~$3.3 billion) in revenue.