Social learning, tool use, empathy Entertainment element: Adorable slow-motion, interactive viewer questions
Entertainment should never come at the expense of an animal's physical or emotional health. Creators must avoid:
Static images are obsolete for behavior. Video captures movement, sound, and tension. A picture of a lion is art; a video of a lion stalking prey through tall grass, with the crunch of leaves underfoot and birds warning in the distance, is an experience.